How to Create a Platform to Scale a Local Business - Michael Fomkin & Alycia Kaback - CFR #414
On this episode, the guests are Michael Fomkin and Alycia Kaback, founders of VIP Ignite which puts on live networking events for actors, models, musicians. They review how (with the tools they gained from Russell Bruson and ClickFunnels) they took the events and scaled their business to much more than just events. They started taking their customers down their own value ladder; from e-courses, books, plays, coaching, inner circle, etc. If you are interested in learning more about their events, click here.