How OPower Uses Behavioral Science & AI to Reduce Energy Demand

In this sixth episode in our series on climate change and artificial intelligence (AI), Paul McDonald, Senior Director, Opower Product Strategy & Marketing at Oracle Energy and Water, discusses how OPower uses behavioral science and AI to help utility customers reduce their energy use. He describes why saving electricity benefits both customers and utilities, and shares his advice for those interested in careers in business and climate. For transcripts and other resources, visit climaterising.org. Climate Rising Host: Professor Mike Toffel, Faculty Chair, Business & Environment Initiative Guest: Paul McDonald, Senior Director, Opower Product Strategy & Marketing at Oracle Energy and Water

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Climate Rising is about the impact of climate change on business. It brings business and policy leaders and Harvard Business School faculty together to share insights about what businesses are doing, can do, and should do to confront climate change. It explores the many challenges and opportunities that climate change raises for managers, such as decisions about where they choose to locate, the technologies they develop and use, their strategies with respect to products, marketing, customer engagement, and policy—in other words, the full spectrum of business concerns.