Episode 145: Niching down to succeed: An hourglass approach to consulting growth, with Joe O’Mahoney

Are you ready to take your consultancy to the next level? Then you’re in the right place! In the latest episode of Climb In Consulting, we delve deep into the world of consultancy marketing with Joe O'Mahoney, Professor of Consulting at Cardiff University and strategic advisor to consulting and tech leaders across the globe. This fantastic interview originally appeared in our brand new marketing podcast, Brand and Deliver, but it was packed full of so many gems, that we knew it was an episode that our Climb in Consulting audience wouldn’t want to miss. Tune in as Joe shares his unparalleled experience and sheds light on the crucial role marketing plays in propelling your firm to new heights. Here are some of the invaluable insights covered in this episode: - Craft a crystal-clear value proposition: Many consultancies struggle to define what will distinguish them from the masses and communicate it effectively. Learn how to develop a compelling value proposition that resonates with your ideal clients. - The power of "no": It's tempting to offer every service imaginable. However, strategically declining irrelevant projects allows you to develop deeper expertise in your niche, ultimately strengthening your proposition. - Pick up the phone: In today's noisy digital landscape, picking up the phone and fostering connections with existing and past clients is more important than ever. - Thought leadership: Discover how to create high-quality, reusable thought leadership content that positions you as a trusted advisor. - AI in marketing: The marketing landscape is constantly evolving, but what does AI mean for the future of consulting? This episode is a treasure trove of insights for any consultancy owner or marketer looking to harness the power of marketing to fuel growth. Tune in and gain the seasoned perspective you need to take your marketing efforts to the next level!

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.