Episode 147: Building a Sustainable Sales Engine for Your Consultancy, with Alan Morton

Is your firm relying on the same handful of ‘rainmakers’ to bring in business? The latest episode of Climb in Consulting looks at the practical steps consultancies need to take to build a scalable sales engine that fuels growth and removes risk. Nick was joined by Alan Morton, Managing Director of SBR Consulting, a specialist global consultancy that focuses on growth and revenue acceleration. On the day SBR Consulting hit its 1000th client milestone, Alan shared his insights on: - The dangers of client concentration: Discover how to avoid over-dependence on one key client or contact. - Demystifying (and democratising) sales: Remove the stigma around sales and create a culture where everyone embraces it as a way to add value and build trust. - The power of "coffee conversations": Turn casual chats into opportunities by using curiosity-driven questions to uncover challenges and potential solutions. - Moving beyond a hope-based strategy: Develop a systematic approach to winning business through active listening and asking the right questions. - Metrics that matter: Learn the key sales pipeline metrics you should be tracking to gain predictability and optimise your sales process. - Building a coaching culture: Discover how data-driven insights can be used to identify development needs and fuel a strong coaching culture within your consultancy. - CRM done right: Avoid the "garbage in, garbage out" trap and learn how to leverage a CRM system to gain valuable insights and improve your sales effectiveness. This episode is packed with practical takeaways that will help you transform your consultancy from a reactive business to a proactive growth machine. We hope you enjoy the show! Reach out to Alan: https://www.linkedin.com/in/alanmorton/ Learn more about SBR Consulting: https://sbrconsulting.com Books, magazines, and websites mentioned in the show: Man’s Search for Meaning by Viktor Frankl Screw It, Let’s Do It by Sir Richard Branson

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.