Episode 35 - Digital Marketing - How to develop effective content that generates ROI

Through my new Agency, Create Engage, I’ve been speaking to a number of Consulting leaders about how to improve their Digital Marketing and wanted to share the answers to two of the most common questions I get to help you improve your own marketing activity. The two questions I discuss in today’s episode are: Where is the ROI from Digital Marketing? How can you develop effective content that delivers results? Both are great questions and critical to think about before you start investing your Marketing budget and creating content. If you have any questions about what I share in today’s episode and would like to talk about how it applies to your own Digital Marketing activity then drop me an email. I’d love to talk to you. Nick@CreateEngage.co.uk This episode is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Elixirr - https://www.elixirr.com/ 11:FS - https://11fs.com/ 11:FS FinTech Insider Podcast - https://fi.11fs.com/ Nigel Walsh - https://www.linkedin.com/in/nigelwalsh/ David Lancefield - https://www.linkedin.com/in/davidclancefield/ Create Engage Insight Piece on Elixirr’s Digital Marketing Secrets - https://www.createengage.co.uk/insights/ 22 Immutable Laws of Marketing by Al Ries and Jack Trout - http://a.co/d/hEDbIz2 Buzz Sumo - https://buzzsumo.com/

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.