Episode 59 - Marketing For Consultancies - My Interview For Sales For Startups

Today’s episode is taken from an interview that I recently did for Sales For Startups as part of their fantastic interview series. This series, hosted by their founder James Ker-Reid, explores many of the key topics that anyone launching their own business needs to think about. Much like we do for climb in consulting, James interviews leaders from various fields to share their insights and experience with his audience. Giving them advice on everything from Fund Raising and accountancy to sales and marketing. As you probably guessed, James asked if I’d take part in the series to share my advice on marketing for consultancy businesses. In this conversation, I share much of the advice that we’re giving to our clients day in day out. I explain the Create Engage philosophy, our approach to marketing and give you our top tips for what you should be doing right now to help you create effective marketing that generates ROI. As James’s series is targeted at start-ups more generally, there is a little bit of build up at the start about what we mean by consultants and how that relates to the start up world. But as you’ll hear, after a short intro, we quickly dive into some really important points that are critical for you if you’re looking to grow your consulting business.

Om Podcasten

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. That’s why I created this podcast. I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too. In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you. This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy. Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results. To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry. If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.