010: Beginner's Guide to SEO: Optimizing Your Website for Search Engines

Are you showing up when people search for your services on Google? If not, it's likely due to a lack of optimization on your website for search engines.Join me as I walk through a beginner's guide to search engine optimization (SEO) in this episode and help you optimize your website for search engines. Listen in as I give examples and share a couple of my favorite tools for beginners.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesWhat is Search Engine Optimization (SEO)? (1:29)My Background with SEO (1:47)Potential Leads from SEO (2:19)SEO Data from gaffincreative.com: Q1 2021 (2:29)# of times gaffincreative.com showed up in Google Searches: 12,900# of times gaffincreative.com was clicked on from Google Searches: 295Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near meOptimizing Your Website for Search Engines (4:59)1. Use a Search Engine Optimization Tool (Like Yoast on Wordpress)SEO:Search Engine Optimization (5;35)Metadata: The text based components of your website that communicate with Google (5:44)2. Plan Out Your Keywords and Key Phrases (5:51)What are your potential clients searching for on Google? 3. Update the Metadata on Your Website Pages (6:43)Metadata: Title, Description, Alt-Text, Headers, etc. (7:00)Title: The text that shows up in blue on google. (7:15)Description: The text that shows up under the title and tells the reader (and Google) what your content is about. (7:22)Alt-Text: The text that describes your images. (7:33)Keyword/Key Phrase: The primary word or phrase that you're trying to rank for. This component is used in your seo tool as a reference or indicator of how well you've optimized your page for it. (7:42)Haylee's Headshot Example: (8:33)gaffincreative.com/headshotskeyword/phrase: headshot photographer or chattanooga headshot photographerTitle: Headshots for Professionals in Chattanooga, TN | Gaffin CreativeDescription: Headshots and branding photos are an important visual element to your personal brand! Enter Haylee Gaffin—a Chattanooga headshot & branding photographer!4. Develop a Content Plan & Strategy for SEO Efforts (11:18)What are your potential clients searching for or asking?Determining Content Keywords: (12:38)1. Talk to your potential clients about what they want to know.2. Use Keywords Everywhere tool.How I Titled Today's Episode (13:14)Initial Title: 5 Things to Look for in Your Website's SEO (0 monthly searches)Second Variation: Optimizing My Website for Search Engines (30/month)Third Variation: Beginner's Guide to SEO (440/month)Final Title: Beginner's Guide to SEO: Optimizing Your Website for Search EnginesOptimizing My Clients' Ongoing Blog Posts and Podcast Episodes (14:31)Women I’m cheering for This Week (12:41)Myrna DaramyJoin us for Tech Translation Thursday, on 4/22 at 7PM ESTOther Episodes Mentioned in this Episode:009: 3 Ways to Get Out of a Content Creation RutBlog Posts Mentioned in this Episode:Three Reasons You Need to Transcribe Your PodcastLinksgaffincreative.com/podcast-productioninstagram.com/hayleegaffinyoast.comkeywordseverywhere.comReview the transcript at gaffincreative.com/010. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting.If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs.This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com.Let's Connect:gaffincreative.cominstagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.