011: Using Google Search Console for SEO Planning

Are you planning your search engine optimization strategy based off of tangible data in your business? Today we're exploring how Google Search Console can help you strategically plan your content.Listen in as I share how to set up Google Search Console, my favorite features of the tool, and how I use the data within it to create a better SEO strategy for my website content.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesInstall Google Analytics (1:13)Installing Google Search Console (1:29)- Head over to - Login with Google Account- Add Property- Enter URL - Verify Your Website with Google Analytics Tracking IDActively Tracking Data (1:57)Using Google Search Console (2:14)- Submitting my sitemap- Monitor usability and errors- Review my site’s search performanceSubmitting Your Sitemap (2:33)Generating Your Sitemap (2:47)Monitor Usability & Errors (2:54)Keyword Planning Based on Performance (4:33)Search Console > Performance > QueriesGoogle Search Console Data from gaffincreative.com: Q1 2021 (4:53)# of times gaffincreative.com showed up in Google Searches: 12,900# of times gaffincreative.com was clicked on from Google Searches: 295Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near meGoogle Search Console Data for Podcast Keywords from gaffincreative.com: Last 28 Days (5:39)Podcast Budget Template: 40 searches, 8 impressions, 2 clicksRoyalty Free Music for Podcasts: 1900 searches, 393 impressions, 1 clickKeyword Planning with Google Search Console (7:15)- List a few of the top clicks/impressions that I’m performing under- List a few of the top searched works that I’m showing up underStrategizing Content Around Keywords & Data (8:02)- How can I built better content around these keywords or phrases?- What related searches are people making that I can build even more content around? (that’s where the Keywords Everywhere tool I mentioned comes into play)Haylee's Exercise Example (8:42)Top Photography Keyword: Chattanooga Headshot PhotographerPotential Keywords to Work Towards: Chattanooga photographer, Photographers in chattanooga, Chattanooga commercial photographer, Photography chattanooga, tn, Headshot studio chattanoogaDestination Photographer Example (10:20)The Woman I’m cheering for This Week (12:41)Jess Ekstrom:Author of Chasing the Bright SideCEO of Headbands of HopeHost of Business on the Bright SideOther Episodes Mentioned in this Episode:010: Beginner's Guide to SEOBlog Posts Mentioned in this Episode:MusicLinksgaffincreative.com/podcast-productioninstagram.com/hayleegaffinGoogle Search Consoleyoast.comkeywordseverywhere.comReview the transcript at gaffincreative.com/011 Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting.If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs.This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com.Let's Connect:gaffincreative.cominstagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.