3-Step Playbook to Drive Revenue with Account-Based Experience (ABX) -- with Corrina Owens
As brands move towards efficient growth, aligning the sales and marketing teams on an account-based marketing strategy is a logical move. Most SaaS companies either already have a plan in place or are considering adopting an ABM program to drive revenue. But more and more are considering a new strategy focusing on the entire customer journey (sales, marketing, AND customer support). It's called Account-Based Experience (ABX). In this episode of Closing Time, Insightly CMO Chip House welcomes Corrina Owens, former head of ABM at Gong, a revenue intelligence platform. Corinna compares AMB and ABX, talks through her 3-step playbook on building a powerful ABX program, and shares two successful champion-focused ABX campaigns at Gong. If you’re looking for a guide on how to start ABX, this is it. Watch the episode on YouTube. Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM. Connect With: • Corrina Owens: LinkedIn // Corrina's 3-Step Playbook • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube