Adding Conversational Chatbot Marketing to Your B2B Marketing Mix -- with Drift's Katie Foote
B2B buyers want personalized experiences, including instant access to the brands with which they do business. That's why the ideal response time from chatbots is 5 seconds. The quicker the response, the higher the satisfaction. But personalized experiences don’t end with marketing either – they must extend through the sales process. In this episode of Closing Time, Insightly CMO Chip House and Drift CMO Katie Foote discuss ways to enhance your digital customer experience through conversational marketing and utilizing chatbots to boost pipeline and revenue. Watch the episode on YouTube. Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM. Connect With: • Katie Foote: LinkedIn • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube