Are LinkedIn Ads Working? How to Attribute Pipeline and Results (Even When It’s Not Obvious) -- with Deivis Rupslaukis
How do you know if LinkedIn is really influencing your pipeline? Val Riley sits down with Deivis Rupslaukis, founder of DERU Digital, to explore practical ways to track LinkedIn ad impact—from adding “How did you hear about us?” to your forms, to manually cross-referencing CRM data, to using attribution tools like LeadsRx. Plus, Deivis shares a clever workaround for LinkedIn’s lack of impression capping—and why showing your ads to the same accounts might be tanking your results. If you're spending time and budget on LinkedIn, this episode is for you. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Deivis Rupslaukis: LinkedIn // DERU Digital, B2B paid media agency • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website