How to Choose (and Pivot Away From) Go-to-Market Motions -- with MRP's Chris Rack

When is the right time to review your go-to-market motions for effectiveness? When is a change of motions in order? Many go-to-market leaders get this wrong by waiting until a crisis or downturn and pivoting in a panic. In this episode of Closing Time, Chris Rack, a sales leader and CEO of the demand gen firm MPR, shares his insights from decades of experience in B2B sales and marketing to help viewers audit their marketing strategy and choose the right go-to-market motion(s) for their business. Watch the episode on YouTube.   Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.   Connect With:  • Chris Rack: LinkedIn // MRP's Website • Val Riley: LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 

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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.