Security Marketing? Every Product Needs a Story!

Guest: Kelly Anderson, Head of Product Marketing, User Protection Services @ Google Cloud Topics: What is marketing, really? Why is it sometimes reviled by the technologists? What makes a great marketer in cloud security? What’s different about cloud security marketing, as opposed to regular old on-premise security marketing? Is there still FUD in the cloud? Which things are the easiest or hardest to do in Google Cloud Security marketing? How do you talk about products so they stand out from the noise? How’s Google Cloud marketing helping our users stay ahead of the adversaries? Resources: Security insights that help customers stay up to date Customer case studies on our security products Quarterly Google Cloud Security Talks  Cloud security webinars on BrightTALK and Cloud OnAir  Identity and security blogs on the Google Cloud blog

Om Podcasten

Cloud Security Podcast by Google focuses on security in the cloud, delivering security from the cloud, and all things at the intersection of security and cloud. Of course, we will also cover what we are doing in Google Cloud to help keep our users' data safe and workloads secure. We’re going to do our best to avoid security theater, and cut to the heart of real security questions and issues. Expect us to question threat models and ask if something is done for the data subject’s benefit or just for organizational benefit. We hope you’ll join us if you’re interested in where technology overlaps with process and bumps up against organizational design. We’re hoping to attract listeners who are happy to hear conventional wisdom questioned, and who are curious about what lessons we can and can’t keep as the world moves from on-premises computing to cloud computing.