A Journey of Rebranding and Resilience w/ Keith Dawkins, Harlem Globetrotters & Herschend Entertainment Studios

Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century.In a new episode of Marketing Vanguard, Keith talks about how he's continuing to inspire change and innovation with the iconic basketball team.Listen in to hear more about how as President, Keith is continuing to push the brand into new markets while resonating with broader audiences. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.