GoDaddy's Super Bowl Return: How Fara Howard is Reimagining Small Business Success

In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age.


Episode Highlights:

  • GoDaddy's evolution from domains to comprehensive digital solutions
  • The impact of AI through GoDaddy Airo on small businesses
  • Behind-the-scenes look at Super Bowl advertising strategy
  • Partnership with Walton Goggins and authentic storytelling
  • The role of AI in modern marketing operations
  • Building sustained campaigns beyond major media moments
  • Measuring success in the digital age

Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.