Lee Applbaum, Global CMO of Patron and Grey Goose - The Swagger of a Brand
Lee Applbaum, Global CMO of Patron Tequila and Grey Goose Vodka is in a “pinch me moment” of his career being able to work on not just one iconic brand, but two at the same time. Both brands have incredibly rich heritages with similar DNA and ethos, but face different challenges. Key to success, beyond having a world class marketing team and partners, is the consumer. Join us in this fascinating exploration of how to leverage and augment brand swagger with the coolest technology, like VR, AR and Bot-Tenders, to truly become #PatronWorthy and get a peek at what Lee’s planning for Grey Goose.