Mary Alderete, CMO of Gap - Bridging the Gap and Creating Conditions for Breakthrough Work

Mary Alderete is a “boomerang” having first worked at Gap on the Banana Republic brand in 2001 and coming back a few years ago after working with other major retail brands like Levi’s, True Religion and ModCloth. Tune in to hear how Mary, now CMO of Gap, built a 100% in-house creative-performance team anchored at the core to the initial purpose of Gap established by founders 50+ years ago with the ability to pivot in real-time. Find out how she’s aligning her team to work together in new ways and for the sake of agility and authenticity. Hear her message around Sustainability for all, not just planet and products, but people and purpose. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.