Reinventing Media and Food Commerce: Insights from Erika Ayers Badan, CEO of Food52

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her journey from accidental marketer to media CEO. Erika shares insights from her experience leading Barstool Sports' transformation and her current mission to reinvent Food52, discussing the evolution of content commerce, the power of focused brand strategy, and the future of food media.


Here are the key talking points from the episode:

  • Erika's journey from legal to marketing to CEO roles
  • The challenges and limitations of the CMO role
  • Scaling Barstool Sports from startup to media powerhouse
  • Transforming Food52's approach to commerce and content
  • The importance of brand focus and community
  • Engaging with advertisers in the food space
  • The future of food media and content commerce


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Om Podcasten

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.