Revitalizing a Brand by Embracing Change: How Applebee’s Reinvented Their Marketing Approach

From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics.On the latest episode of Marketing Vanguard, host Jenny Rooney sits down with CMO Joel Yashinsky to discuss the journey of the brand’s resurgence and its strategic marketing approach. Yashinsky, a seasoned marketer who spent nearly two decades at McDonald’s, shared insights into Applebee’s transformation, emphasizing the brand's commitment to reconnecting with its roots while also engaging with new generations of customers.During the conversation, Yashinsky highlights the significance of collaboration with franchisees in driving the brand's success and teases upcoming announcements and partnerships aimed at further enhancing Applebee's guest's experiences. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.