Ronalee Zarati-Bayani, CMO of LA Rams - Bringing the Stadium to the Fans

“Football is a team sport” on and off the field and there is no better team player than Ronalee Zarate-Bayani, CMO of the LA Rams. I sat down with Ronalee to hear more about the years-long journey of opening the “$5 billion” LA Rams Stadium only to be pivoted by Covid-19, what it means to inspire Angelenos to shine bright from a long-term perspective, and how her mentors and immigrant parents gave her the courage to embrace opportunity.Before chatting with Ronalee, I was able to take a sneak peak at what is now deemed “the largest stadium in the world” measuring 3.1 million square feet (!). Kieran Hannon, CMO of Openpath Security and a dear friend of ours, took on a special assignment for us as extended Adweek family and went to meet with Ronalee, and CTO Skarpi Hedinsson, for a special tour of SoFi Stadium before the big opening on September 13th. Check out the stadium for yourself on her podcast page (https://www.adweek.com/inside-the-brand/cmo-moves/the-la-rams-cmo-bringing-the-sofi-stadium-to-the-fans/)and take a look around (thanks again Kieran!). Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.