The Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024

In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing.


Here are the key talking points from the episode

  • The legal and ethical implications of AI in creative work
  • AI's impact on creative professionals and industry economics
  • The value of human creativity in an AI-dominated landscape
  • The balance between efficiency and authenticity in creative outputs
  • Future trends in AI adoption and creative differentiation

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Om Podcasten

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.