How I Built a 13,000 Person Dating Course with Evan Marc Katz

Evan Marc Katz has been called a “personal trainer for smart, strong, successful women. How did he come to dominate the date coaching industry?On this season of the Coach Pony Podcast, I'm sitting down with successful business owners to ask them, how did you build that? Today I’m diving in with Evan to talk about how he built his business - featuring millions of blog readers and podcast listeners - and especially about his massively successful program, Love U.With over 13,000 women completing the Love U program, it’s not an understatement to say that Evan knows how to build a great online course!But how did he start? Where did he get the idea to create it? And what did he spend to build it?  Listen to the full episode to hear about:* How Evan refined his coaching program from mailing CDs to live group coaching to a DIY program* Why he doesn’t set revenue goals* Why the program has evolved away from DIY into a high-touch, year-long experience* Breaking down the original production process and costs for Love U* Why you shouldn’t let fear of copycats keep you from releasing your courseTo learn more about Evan Marc Katz:* EvanMarcKatz.com (http://www.evanmarckatz.com/)* Love U (https://www.evanmarckatz.com/love-u-live)* Facebook: @EvanMarcKatzFan (https://www.facebook.com/EvanMarcKatzFan/)To learn more about Christie Mims:* Coach Pony (https://coachpony.com/)* Instagram @christiecoachpony (https://www.instagram.com/christiecoachpony/)* Build A Real Business (https://coachpony.com/barb-invite/)Resources:Do What You Love, the Money Will Follow: Discovering Your Right Livelihood, Marsha Sinetar (https://bookshop.org/books/do-what-you-love-the-money-will-follow-discovering-your-right-livelihood/9780440501602)Related:* Coach Pony S02E08: The One Where I Got Paid $7000 to Build an Online Course from a Random Idea (https://coachpony.com/the-one-where-i-got-paid-7000-to-build-an-online-course-from-a-random-idea/)If you have some chocolate worth reviewing on the show, we are easily bribed!Email us at hello@coachpony.com (mailto:hello@coachpony.com) with your recommendation or if you want to send us something to try!

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Wonder what it takes to go from being a coach who dabbles to a coach who thrives? If you want to pay the bills (and more!) with your coaching, you need to build a REAL business. Coach Pony has helped thousands of life coaches, dating coaches, money coaches, and business coaches build businesses that make them good money and live a successful life—on their own terms. The Coach Pony podcast can help you do the same. Each season, we tackle a different aspect of building a real coaching business. You’ll learn about marketing, sales, client experience, time management, pricing, packaging, and more! Our approach is always honest, transparent, fun, and full of chocolate.