How I Built an Online Program That Made 6 Figures Immediately! with Laura Belgray

There are lots of ways to do courses, but if you’ve been thinking about offering a DIY-style option, this episode is for you.Today, we’re sitting down to pick Laura Belgray’s brain about her program, Inbox Hero, that brought in over six figures the very first time she launched it.We definitely want to know: How did you build that?We’ll find out how she developed the course, why she went DIY, and how she made her launch such a wild success.Laura Belgray, founder of Talking Shrimp® (https://www.talkingshrimp.com/), is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.Listen to the full episode to hear about:* How Laura built on a format she already knew resonated with her audience* Why she thinks in terms of value and results when setting pricing* Where Laura spent the most money and time to get the course to market* Why there is has been a no-refund policy on Inbox Hero from day one* Laura’s top advice for growing and building trust with your email listTo learn more about Laura Belgray:* Talking Shrimp (https://www.talkingshrimp.com/)* FREE: 33 Non-Sucky Subject Lines (https://www.marieforleo.com/the-copy-cure)To learn more about Christie Mims: * Coach Pony (https://coachpony.com/)* Instagram (https://www.instagram.com/christiecoachpony/)@christiecoachpony (https://www.instagram.com/christiecoachpony/)* Build A Real Business (https://coachpony.com/barb-invite/)If you have some chocolate worth reviewing on the show, we are easily bribed! Email us at hello@coachpony.com with your recommendation or if you want to send us something to try! 

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Wonder what it takes to go from being a coach who dabbles to a coach who thrives? If you want to pay the bills (and more!) with your coaching, you need to build a REAL business. Coach Pony has helped thousands of life coaches, dating coaches, money coaches, and business coaches build businesses that make them good money and live a successful life—on their own terms. The Coach Pony podcast can help you do the same. Each season, we tackle a different aspect of building a real coaching business. You’ll learn about marketing, sales, client experience, time management, pricing, packaging, and more! Our approach is always honest, transparent, fun, and full of chocolate.