How to Find a Niche You Love

When I first started as a coach, I thought the more people I could appeal to, the better. Serving multiple niches could only expand my reach and earning opportunities, right?Wrong. So wrong. And today, I’m going to explain why.Welcome back to Season 7 of the Coach Pony podcast, where we are focused on helping you build your business… fast!Choosing a niche is not just important; it's a game-changer for a coach. It may sound counterintuitive, but you will actually serve more people and make more money by focusing and doing less.So, how do you decide what kind of people and problems you really want to work with day in and day out? Today, I'll guide you through the process.Plus, we’ve got a pit crew pep talk from Bobbi Palmer, founder of Date Like a Grownup, on why it’s okay to evolve your niche over time if you need or want to.Listen to the full episode to hear about:* How choosing a niche makes it easier for your people to find you through your website, your marketing, and your offers* Why a niche isn’t a limit on your creativity as a coach* An exercise to help you envision your dream client* How to find out if your niche is actually viable, financially and personally* Why it’s okay to test out a few nichesTo learn more about Bobbi Palmer:* Date Like a Grownup (http://www.datelikeagrownup.com/)To learn more about Christie Mims:* Build a REAL Business (https://coachpony.com/barb/)* Coach Pony (https://coachpony.com/)* Linkedin (https://www.linkedin.com/in/christiemims/)

Om Podcasten

Wonder what it takes to go from being a coach who dabbles to a coach who thrives? If you want to pay the bills (and more!) with your coaching, you need to build a REAL business. Coach Pony has helped thousands of life coaches, dating coaches, money coaches, and business coaches build businesses that make them good money and live a successful life—on their own terms. The Coach Pony podcast can help you do the same. Each season, we tackle a different aspect of building a real coaching business. You’ll learn about marketing, sales, client experience, time management, pricing, packaging, and more! Our approach is always honest, transparent, fun, and full of chocolate.