“Don’t Do What You Love—Do What You Are” with Ashley Stahl

Guest: Ashley Stahl — former counter-terrorism pro, career coach, bestselling author of U-Turn, host of the U-Turn Podcast, founder of Wise Whisper Agency (TEDx + speaking career development)Episode SummaryAt 24, Ashley landed the “dream job” in national security—and immediately felt the misalignment. In this masterclass on identity, discernment, and career clarity, she unpacks the “turn signals” that told her to pivot, the 10 Core Skill Sets framework from U-Turn, and a clean distinction between instinct and intuition. We explore soul line vs. goal line, the dignity of process, and how to build a speaking career from values, not vanity. If you’re in transition—or ready to deepen into mastery—this is your episode.Key TopicsTurn Signals vs. Rationalization: How your body flags misalignment before your mind can justify it.Values + Skill Set: The “what” (skill set) and the “how” (values) must agree—or you’ll pay for it in energy.Identity Work: Why every evolution requires releasing an old identity (“no grief, no glory”).Soul Line vs. Goal Line: Achieve without bargaining against your soul.Three Lily Pads: Fine → Gift → Flow (and how to move between them).Instinct vs. Intuition: Animal alarm vs. wise whisper—and a micro-practice to hear the latter.Core Skill Sets: A preview of Ashley’s 10; how energy (introvert/extrovert) filters the right expression of your gift.Process Over Speed: Impatience is expensive; honor the experiment.AI & Intimacy: Use the tool—don’t outsource your humanity.Memorable Quotes“You don’t need to convince yourself to do what’s aligned.”“Every new chapter asks for a new identity.”“Don’t do what you love. Do what you are.”“The worst time-sucks often arrive dressed as great opportunities.”“Never rob someone of the dignity of their process.”Micro-Practice: Hearing IntuitionSlow down (one minute: eyes soft, breath steady).Name the signal: “This feels like fear / this feels like a quiet yes/no.”Act lightly: Take the smallest aligned next step; observe the energy it creates.Timestamps00:02 – Welcome + series frame: integrity in teaching02:38 – Age 24: “dream job,” misalignment, values conflict06:10 – Turn signals vs. over-rationalizing10:46 – Money, meaning, and the 10th-birthday luggage story13:55 – From Pentagon to coaching: burning through 2,000 alumni calls17:47 – Identity, grief, and letting iterations go24:28 – Deepak, desire, and becoming who you are26:49 – Soul line vs. goal line (and the “LinkedIn line”)29:52 – Three lily pads: Fine → Gift → Flow34:01 – Instinct vs. intuition (wise whispers)36:06 – Core Skill Sets—words, numbers, coordination, service…39:59 – What Ashley may write next (great talks, TEDx)40:54 – The dignity of process; impatience is expensive43:23 – AI as tool, not intimacy; keep humanity at the center45:01 – How to work with Ashley (Wise Whisper Agency)Resources & LinksAshley’s book: U-Turn - Ashley’s TEDx: “How to Figure Out What You Really Want”

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Coaching mastery, personal transformation, leadership development, spiritual growth, burnout recovery, and business reinvention start here. Welcome to Season 5 of Coached: The Coaching Masters, where the world’s top teachers, coaches, spiritual guides, and conscious entrepreneurs share the real story behind transformation and leadership. Hosted by master coach Keren Eldad, this season explores the full arc of becoming a teacher and leader. Each episode explores coaching at its core, not as a polished highlight reel, but as a soul-centered journey. We go behind the scenes of coaching businesses, leadership breakthroughs, burnout recovery, and conscious entrepreneurship. You’ll discover how teachers turn personal pain into wisdom, purpose, and coaching mastery. This season features transformative conversations with master teachers, bestselling authors and podcasters such as Byron Katie, founder of The Work, revealing how to break free from suffering. Dr. Kristin Neff, global authority on self-compassion, shares the truth behind inner kindness. Jessica Zweig opens up on collapse, rebirth, and her platform: The Spiritual Hustler. Danielle LaPorte speaks on softness, strength, and heart-centered leadership. Craig Siegel shares insights on business reinvention, financial success and transformation. Kurtis Lee Thomas dives into breathwork, burnout recovery, and becoming a true vessel for change. What listeners will walk away with: personal transformation, leadership growth, spiritual insight, business breakthroughs — and all of the above. You’ll gain insight into your own journey through these role models. Reframe coaching leadership as a soulful, grounded path. Receive spiritual wisdom from teachers who embody what they teach. Discover business breakthroughs rooted in alignment, not hustle. And gain permission to evolve, unravel, and rebuild again and again. In this season of Coached: The Coaching Masters, we explore emotional resilience, energetic alignment, spiritual awakening, business reinvention, leadership development, coaching business growth, and personal transformation. These honest conversations reveal the real work behind building coaching mastery and conscious entrepreneurship with integrity. Whether you're a coach, leader, entrepreneur, or in a season of reinvention, this podcast is your guide. You’ll gain insights from role models who’ve lived it, leadership development rooted in alignment, business reinvention strategies with purpose, spiritual growth grounded in wisdom, and burnout recovery guidance for rebuilding with intention. Keren Eldad brings mastery, heart, and wisdom to each conversation, helping you evolve personally, spiritually, and professionally. If you are searching for coaching mastery, personal transformation, spiritual growth, leadership development, burnout recovery, business reinvention, coaching business growth, and conscious entrepreneurship, this season will be your essential companion. Join us for earned wisdom, deep transformation, and coaching that changes lives. Subscribe now to Coached: The Coaching Masters and begin your journey of conscious leadership, soulful business reinvention, and personal mastery. About the Host: Keren Eldad (“Coach Keren”) is a top executive coach helping Founders, Olympic athletes and Fortune 500 leaders reach success. As the bestselling author of GILDED, she empowers individuals to redefine success and unlock their full potential. Recognized as a Top Ten Executive Coach by the ICF, Real Leaders, and Goop, Keren holds advanced degrees from The London School of Economics and the University of Jerusalem. With 500,000+ TEDx views and a global presence, her insights inspire leaders worldwide. Resources Website: https://www.kereneldad.com Email: keren@kereneldad.com Instagram: www.instagram.com/coachkeren Facebook: www.facebook.com/livewithenthusiasm