213. A Strategic Approach to Mini Courses

Before I introduce today’s episode, I’ve got an invitation for you.  I’m hosting a special workshop that you simply must attend. It’s called The Profitable Coach Roadmap and it’s one part training session, one part roundtable discussion. In fact, one of the guest speakers is Liz Thogerson, who’s actually my guest on this very episode.   Liz went from earning $17K to $150K in about a year and half and she’s going to take you behind the scenes of exactly how she made that happen. She’ll be joined by two other Hive members who’ve got similar stories and tools to share with you, so I hope you'll join us at the Profitable Coach Roadmap. I’ll also break down the step-by-step, 12 month journey you can take to move from floundering coach to thriving CEO.  Yes, there’s even a snazzy worksheet for you to devour. Plus, if you’ve been thinking about The Hive, this will give you the perfect behind the scenes look at what that program is truly like.     You can grab your free spot to join us on Tuesday at dallastravers.com/roadmap.   Key Takeaways  Understanding Target Audience Psychology Strategic Development of Low-Cost Offers Effective Marketing Strategies Provide Tangible Wins Strategic Messaging   Timestamps & Key Topics[03:55] Liz shares her remarkable revenue growth since implementing the Ripple Effect system[05:23] Liz shares her goal of creating more top-of-funnel offers and her objectives[06:49] Why paid programs are more effective at building an email list than free lead magnets[10:47] Identifying Liz's core programs and defining the outcomes for clients[14:00] Difference between belief-oriented approach and action-oriented approach to prepare clients for success[14:40] Liz and Dallas define an action-oriented approach to prepare her clients for success[16:00] Brainstorming potential mini-course topics[21:15] Dallas recommends a key strategy for client success[22:05] Developing a marketing strategy to promote the mini-courses[23:55] Strategies to ensure a seamless transition from mini-courses to upselling to higher-tier programs[32:50] Refining checkout process as well as follow up emails and nurture strategies for those who decline the upsell[38:10] The benefits of segmenting your audience in your email system[45:55] Liz and Dallas define action steps and a timeline  CONNECT WITH LIZ:INSTAGRAM: @rise.styling WEBSITE: www.risestyling.com   Want to see the courses Liz created?  She put this conversation into action and her mini courses are ready for the world. Makeup Shake Up Buy a Better Bra   CONNECT WITH ME:INSTAGRAM: @dallastravers

Om Podcasten

Coaches on a Mission is the podcast to listen to if you're a values-driven coach and you want the freedom, confidence, and impact that comes with a prosperous coaching business. Dallas Travers' podcast offers real-time coaching sessions with real life coaches who want proven strategies to bring in more clients, launch fantastic courses, expand their team and build their lists. Whether Dallas coaches volunteers through their blocks, or she slips into the client chair to be coached by a special guest, each episode features tangible strategies and essential inner work to help you stop struggling and start making a real difference in the world. If you’re a values-driven coach and you want to make more money and help more people, Coaches on a Mission is the best podcast to take you there.