Wayne Smith: Great teams are built on meaning.

Wayne Smith, one of rugby's greatest strategic minds, takes us on an intimate journey through his extraordinary coaching career, revealing the cultural secrets behind multiple World Cup victories with the All Blacks and Black Ferns. Known as "The Professor" for his analytical brilliance, Smith shares how he transformed struggling teams into champions by focusing on meaning beyond winning. From his innovative cultural work with the Crusaders using Shakespeare's Henry V to his complete reimagi...

Om Podcasten

Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.