Building Accessibility Into Your Customer Journey with Caitlin of Caitie Means Business

Creating accessibility in your business and funnel can seem daunting as you try to do all the things which often ends up being none of the things.Caitlin walks you through how to think about accessibility beyond a checklist and build it into your full customer journey starting at the very first encounter. Key TakeawayWhen we talk about impact, we tend to think in terms of big gestures or results in the future but making small changes to make your business more accessible will impact someone right now.We talk aboutThe legal conversation and the human perspective on accessibilityHow to embed accessibility in your business beyond a checklistWhere to get started on the journeyThe surprising place we should be asking about accessibility that we’re probably notCaitlin’s favorite soapbox item - alt textLinksTo read the transcript, grab the resources and explore other episodes go to dianemayor.com/219Ready to get strategic about your Profits + Paydays - read the series

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You’ve already got a Google Drive graveyard filled to the brim with courses and PDFs, get-rich-quick tactics, and other people’s strategies that didn’t live up to the hype. You don’t need another podcast of rags-to-riches stories to inspire you or 7-step frameworks you’ll never implement or expert opinions on what your business needs next from someone who’s never met you. You’ve been taught that knowledge is power and the right piece of information, tactic or trendy strategy might just be the thing that unlocks your growth. What you’re not taught is that after a certain point, all of this information ends up keeping you stuck. Stuck in analysis paralysis, overwhelmed, and decision fatigue. Stuck relying on other people to show you the way. And stuck wading through more tactic-heavy content still looking for answers. Turns out the information and tactics are part of the problem not the solution you were looking for. And, as you’re beginning to suspect, the real key might be less about finding the right answer and more about asking the right questions to unlock the strategy that brings it all together. But when there’s always a fire to put out, a client clamoring for your attention, or a team member who needs help with something, CEO Time always gets pushed to tomorrow's to-do list. And you’re left wondering how those people posting their colorful, post-it-filled whiteboards from cozy strategic planning retreats on the gram find the time to make it work. The reality is the best strategy is often quick and dirty on the back of a bill, napkin, or the margin of a rogue notebook within arm’s reach. After all, it’s meant for your eyes only, not chasing clout on the gram. Big-picture thinking needs to happen in small spaces between delivering a 5* service to your clients, leading your team, and the business of running a business, even if you’ve only got 5 minutes a day. So this podcast is designed to fit into the small spaces and ask those strategic questions to help you find one small idea that could lead to big things for your business in just 5 minutes. Welcome to The 5-minute Strategist. I’m Diane Mayor and I can’t wait to help you see just how strategic you can be in those tiny moments each day. We’re going deep on advanced topics like: • data-driven decision-making • critical thinking • leadership And the art of balance: work-life balance, innovation versus execution, and tactical action with strategic vision. We’ll cover the whole business —from effective sales strategies and marketing campaigns to streamlining operations, building high-performance teams, and making profit and paying yourself consistently. Whether you're sipping your morning coffee or gearing up for the day’s challenges, grab a daily dose of strategy and get growing with The 5-Minute Strategist.