The Art of Brewing & Selling Experiences with Kate Fannin
Send us a text In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore. We'll talk about: How marketing has developed from a one-way to two-way communication channel.What channel-agnostic means for consumers and brands.What it means to sell an experience to consumers.The art of ...