Could Big Data Replace the Creative Director at the Gap?

Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Harvard Business School professor Ayelet Israeli discusses how Gap CEO Art Peck considers this bold idea to boost sales.

Om Podcasten

Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.