SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

Harvard Business School professor Len Schlesinger and RSE Ventures Co-founder Matt Higgins discuss why direct-to-consumer channel businesses, like teledentistry company SmileDirectClub, must implement a strategy that moves them beyond DTC in order to thrive – and how to make that change. This episode is based on the Harvard Business School case, “SmileDirectClub: Better is Better.”

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Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.