The Nuqul Group Works to Preserve Its Founder’s Legacy

In 1952, Palenstinian refugee Elia Nuqul started a trading business in Jordan. Nuqul Group subsequently grew into one of the country’s largest family businesses. Its flagship company, Fine Hygienic Holding (FHH), was a leader in hygienic paper products across the Middle East and North Africa. After Nuqul’s death in 2022, his son Ghassan and three siblings decided to split the Group’s assets so that each branch of the family could forge its own path. They were in discussions to finalize the details of the agreement. In this episode, FHH chairman Ghassan Nuqul and HBS Senior Lecturer Christina Wing join host Brian Kenny to discuss enduring family businesses, a founder’s  legacy, and how business decisions affect family ties in the case “Ghassan Nuqul and the Nuqul Group: Preserving a Father's Legacy.”

Om Podcasten

Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.