Digital Strategies That Drive Success in Family Businesses with Travis Coley
Whatever digital experience you're creating for your end users, make sure it is as efficient as possible. In this episode, Travis Coley, the Managing Director at Whitepenny, shares his insight on the current talent war taking place and how it is forcing businesses to rethink their branding strategies. He explains how family-owned businesses can remain competitive and attract top talent, as well as why digital marketing is essential for creating a unified customer experience across multiple channels. Tune in now to learn more about what you need to create the best digital experiences!Leaning on two decades of strategic planning and corporate finance experience, Travis helps advise clients through the lens of gaining a strategic advantage, growth, capital investment, and brand as an asset. He partners with clients to define brand strategy and establish a differentiated market position.[00:01 - 11:45] Opening SegmentFamily-owned and multi-gen businesses need to rethink their brand strategyFocusing on both external and internal audiencesBusinesses and business leaders need to become content creators The wealth transfer and leadership transition from Gen X to millennialsHow to create a website that goes beyond a digital catalog[11:46 - 24:14] Understanding Digital Strategies to Drive OutcomesHow to leverage technology, branding, and marketing for successFocus on creating digital experiences for end usersModes of building relationships have changedQuestions to ask when vetting a digital vendor/partnerLeveraging family businesses' stories into the digital atmosphere [24:15 - 34:27] Closing SegmentBest practices for auditing, iterating, and AB testing digital experiencesConsumers don't want choice, they want confidence in making the right choiceRemoving unnecessary activity or hops from the customer journey is keyWant to connect with Travis? Email him at tcoley@whitepenny.com, or follow him on LinkedIn!Resources Mentioned:The War on ClunkKey Quotes:“You have to work just as hard now, and be just as effective at branding yourself internally to continue to retain your best talent.” - Travis Coley“Branding is really about creating a differentiating position in the marketplace.” - Travis ColeyConnect with me on LinkedIn!LIKE, SUBSCRIBE, AND LEAVE US A REVIEW on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in and Stay Tuned for the Next Episode COMING SOON! Hosted on Acast. See acast.com/privacy for more information.