Defining “clean” in the luxury beauty realm
When it comes to clean cosmetics, product labels are awash with "free-from this" and "No to that" all in an effort to reduce consumer concern over exposure to toxic chemicals. However, some leading cosmetic brands are challenging the status quo. Rather than only talking about the absence of the bad stuff, the focus is on communicating the benefits of using certain ingredients and their ability to moisturize, correct, and hydrate the skin all while keeping public health and the environment in ...