The truth behind food & consumer product label claims
Organic, Non-GMO, Clean Label and Fairtrade certifications along with various marketing claims all provide consumer's insight about unique ingredients and details of how products were made. All in an effort to increase consumer appeal, product quality, intent to purchase, and secure price premiums. But how do you know that you can actually trust a claim? As we always say, marketing departments do an effective job at selling comfort and security. We wanted to know what's behind a label claim...