#106 - How to build a leading brand in a challenging ecosystem - Leena Khalil, Mumzworld

In this episode of Commerce Talks with Alexander Graf, I sit down with Leena Khalil, co-founder of Mumzworld, to explore the challenges of building a leading brand in the GCC's e-commerce ecosystem. Leena shares her journey from struggling as a new mom to launching Mumzworld in 2011, aiming to provide a trusted platform for mothers in the Middle East. We discuss the unique hurdles faced in the region, such as limited local partnerships and the need to educate suppliers and delivery services. Leena also highlights Mumzworld's growth strategy, focusing on expanding product categories and geographical reach, while maintaining trust and reliability for their core audience. Tune in to learn how Mumzworld navigates a competitive landscape and continues to innovate in a rapidly evolving market.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342