#109 – Approaching the off-price business in the Middle East – Toufic Kreidieh, BFL Group

Ahead of Alex’s presence at Seamless Middle East, this episode sees him catch up with The Toufic Kreidieh, founding partner and CEO of Brands for Less Group. BFL Group is a company that dominates the off-price business in the Middle East and will be present at Seamless in May. BFL Group is the parent company of several retail chains, headquartered in Dubai, but present across the GCC with 100+ stores. It sells branded goods at discount prices and Toufic explains to Alex how challenging it was to introduce the off-price business concept to a region where consumers were not familiar with the idea, describes how his company balances online and offline commerce and reveals the importance of creating the right working environment.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342