#110 – A brush with success: how Colgate embraced digital commerce – Josue Munoz, ex Colgate-Palmolive
In this episode of Commerce Talks with Alexander Graf, I sit down with Josue Munoz, former head of global e-commerce at Colgate-Palmolive, to explore the brand's digital transformation journey. We delve into Colgate's dominance in the toothpaste market, driven by innovation and consumer understanding, and discuss their strategic shift towards e-commerce and direct-to-consumer initiatives. Josue shares insights on adapting to digital retail environments, the importance of first-party data, and the challenges of balancing traditional retail relationships with new digital strategies. We also explore Colgate's creation of the CO brand, a direct-to-consumer venture featuring innovative oral care products. Join us as we uncover how Colgate navigates the evolving landscape of digital commerce while maintaining its market leadership.