#117 – How the Middle East's leading food retailer is adapting to e-commerce demands – Rajiv Warrier, Choithrams

Join me, Alexander Graf, in episode #117 of Commerce Talks as I sit down with Rajiv Warrier, CEO of Choithrams, at the Seamless Conference in Dubai. We delve into how the Middle East's leading food retailer is navigating the evolving e-commerce landscape. Rajiv shares insights on Choithrams' journey from its origins in Sierra Leone to becoming a retail powerhouse in the UAE, Bahrain, and Qatar. Discover how Choithrams was an early adopter of online shopping in 2015 and how it has adapted to post-pandemic consumer demands. We discuss the balance between simplicity and technological investment, the role of marketplaces like Instashop, and the unique customer experiences offered through platforms like WhatsApp. Tune in to learn how Choithrams is making its mark in the competitive world of e-commerce.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342