#119 - The application of AI in retail and e-commerce – Karl Lillrud, Seamless KSA speaker

In this episode of Commerce Talks with Alexander Graf, I sit down with Karl Lillrud, a speaker at Seamless KSA, to explore the transformative role of AI in retail and e-commerce. We discuss the challenges companies face in adopting AI and the importance of differentiating and measuring its impact. Karl shares insights on using AI for customer interactions, such as implementing AI bots for support and tailoring customer journeys through AI-driven CMS. We also delve into the adaptability of Western companies compared to the agile approaches seen in the Middle East. Join us as we uncover how AI is reshaping the commerce landscape and what it takes for businesses to stay ahead in this rapidly evolving field.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342