#146 - The importance of differentiation and adaptability in a competitive market - Hermann Haraldsson, Boozt

In this episode of Commerce Talks with Alexander Graf, I sit down with Hermann Haraldsson, CEO of Boozt, to explore the crucial role of differentiation and adaptability in the competitive fashion market. Hermann shares his journey from taking over a struggling e-commerce business to building Boozt into a leading Nordic department store. We discuss the challenges and strategies behind maintaining a low-cost structure, the importance of owning inventory, and why Boozt has chosen not to follow the platform model adopted by many competitors. Hermann also offers insights into Boozt's focus on customer experience and its strategic expansion in the Nordics. Join us for an engaging conversation on navigating the complexities of the e-commerce landscape.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342