#152 - The Power of Convenience in Consumer Behavior - Celso Borges Shimabukuro, PepsiCo
In this episode of Commerce Talks with Alexander Graf, I sit down with Celso Borges Shimabukuro from PepsiCo to explore the transformative power of convenience in consumer behavior. We delve into the digital evolution of the CPG industry, particularly during the pandemic, and how PepsiCo has navigated these changes. Celso shares insights on the rise of e-commerce, the challenges of direct-to-consumer models, and the importance of consumer engagement. We also discuss the future of retail models, including the aggregator model's current traction and the potential for automation to reduce costs. Join us as we examine how convenience and pricing dynamics shape consumer choices and the strategic pivots necessary for success in this rapidly evolving market.