#153 - Exploring the business behind e-foiling - Alexander Bachev, SiFly

In this episode of Commerce Talks with Alexander Graf, I dive into the fascinating world of e-foiling with Alexander Bachev from SiFly. Over the summer, I developed a keen interest in e-foiling, a sport that's been gaining traction on social media. Alexander shares insights into the complexities behind creating an e-foil, from the high-tech components to the challenges of making it accessible and affordable. We explore the journey of SiFly, a Bulgarian brand striving to make e-foiling more mainstream. Despite its niche status, with around 7,000 boards sold annually, the potential for growth is significant. Join us as we uncover the intricacies of this emerging sport and its market dynamics.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342