#16 Yu Wang, Co-founder of Tantan

In this episode of Commerce Talks with Alexander Graf, I sit down with Yu Wang, the co-founder of Tantan, China's leading dating app often dubbed the "Tinder of China." Yu Wang shares his fascinating journey from Beijing to Sweden and back, where he launched his first venture, P1, a fashion community that eventually pivoted into the dating space. We delve into the unique challenges and opportunities of the Chinese dating market, including cultural nuances and the lack of offline meeting channels. Yu Wang also discusses the strategic growth of Tantan, its organic expansion, and the innovative marketing approaches that helped it become a market leader with over 200 million users. Join us as we explore the intricacies of building a successful dating app in China.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342