#38 How the leader in outdoor performance products will become a digital leader

Join me, Alexander Graf, in episode 38 of Commerce Talks as I delve into the digital transformation journey of Haglöfs, a leading outdoor performance brand. I'm joined by Moritz Kuhn, Haglöfs' Country Manager for Germany and Austria, who shares insights on the brand's expansion strategies, including leveraging marketplaces like Amazon and About You. Discover how Haglöfs plans to grow its direct-to-consumer business and increase brand awareness beyond the Nordic countries. Moritz also reveals a special 20% discount code, Womlex20, valid until December 31st. Tune in to learn how Haglöfs is set to become a digital leader in the outdoor industry while maintaining its commitment to high-performance products.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342