#41: ManoMano Founder Philippe de Chanville Explains Why Tech has Been the Biggest Differentiator

In this episode of Commerce Talks with Alexander Graf, I sit down with Philippe de Chanville, co-founder of ManoMano, to explore how technology has been a game-changer in the DIY marketplace. Philippe shares insights into ManoMano's impressive growth, reaching a GMV of 620 million euros in 2019, and their strategic expansion into the German market. We delve into the challenges of bringing a vast assortment online, overcoming logistical barriers, and the advantages of a marketplace model that offers unparalleled choice and competitive pricing. Philippe also discusses ManoMano's innovative approach to customer acquisition through data-driven algorithms and brand-building efforts. Join us for an engaging discussion on how ManoMano is transforming the DIY shopping experience.

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Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342