#49 Never trust the analyst

In episode 49 of Commerce Talks with Alexander Graf, I welcome André to discuss the evolving role of analysts in the e-commerce landscape. We explore the rise of review platforms like TrustRadius, G2, and Gartner Peer Insights, questioning whether they might replace traditional analysts. André shares insights from his extensive experience with analysts like Forrester and IDC, highlighting their strategic importance for enterprise clients. We delve into the differences between reviews and analysis, noting the complexity of e-commerce solutions and how review platforms offer advanced filtering capabilities. We also discuss the challenges of finding critical mass in reviews and the nuanced roles analysts play in guiding businesses. Join us as we navigate the shifting dynamics of e-commerce expertise and the impact of digital transformation on industry professionals.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342