#56 A transformation unicorn? How Lands’ End became an ecommerce company with Constanze Freienstein

Lands’ End is a more than fascinating case, as this company was able to transform itself from a brick and mortar business towards a modern ecommerce company - something that I have never seen before. That leads to the question: How was that possible? Why is Lands’ End now looking again into brick and mortar options? Could others maybe learn from this case? European Managing Director Constanze Freienstein answers to all this questions. https://www.landsend.de/

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342