#66 How you can support the circular economy in your supermarket

How do you feed the planet with as little impact on the environment as possible? Julia Luscher from Tetra Pak joined us to discuss how the global company is focused on making food safe and available everywhere while reducing its impact on nature. Listen to learn more about their B2B marketing strategy, the importance of a circular economy, and why your milk carton might soon have AR components. Table of contents Sustainable packaging and the recycling process - 4:25 Marketing to both B2B and B2C - 9:40 Challenges of sustainable packaging around the world - 15:15 The history and growth of recycling plastics - 18:20 Ecommerce strategy for a B2B audience - 22:50 Augmented reality and the challenges for the future - 30:30

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342