#69 - How to develop a killer D2C brand - Simon Bertschinger, namuk
If 60% of all ecommerce purchasing takes place on marketplaces like Amazon, how can a brand succeed with their own direct-to-consumer channel? We spoke with Simon Bertschinger about namuk, which produces high quality and long living outdoor clothing for kids, and their D2C strategy. Listen in to hear about how they’re transforming their business from manual to software driven, how they’re choosing which markets to enter and which brands to partner with, as well as insights into their recently launched upcycling segment of the business.